CHILI GraFx

CHILI GraFx is the AI-powered platform built to scale visual content production for modern marketing teams. It is specifically engineered for retail, shopper marketing, brand management, and agency teams who need to create, adapt, and deploy branded assets at high velocity without losing control. The platform solves the critical bottleneck of manual graphic production by automating the generation of localized, brand-proofed campaign assets on the fly. Its core value proposition lies in delivering controlled creative freedom: central brand teams govern the templates and rules, while local or regional teams can self-serve to produce thousands of context-specific variants for any channel in minutes. This shift from a manual, bottlenecked process to an automated, scalable workflow allows organizations to move faster, reduce operational costs, and maintain impeccable brand consistency across every single execution, from digital ads to in-store print materials. CHILI GraFx turns big data into big creativity, enabling data-driven personalization at a scale previously unimaginable, and empowers teams to focus on high-impact strategy rather than repetitive production tasks.

Smart Templates

Smart Templates are the intelligent, dynamic foundations of the CHILI GraFx platform. Unlike static files, these templates are built with built-in logic, rules, and variable fields. They allow non-designers to generate on-brand assets by simply inputting data or selecting options, while automatically adhering to predefined brand guidelines for layout, typography, and imagery. This ensures every output is professional and consistent, scaling creative production exponentially.

Centralized Brand Control

This feature provides a single source of truth for all brand assets and guidelines. Marketing leaders can lock down logos, color palettes, fonts, and approved imagery within the platform. This governance layer guarantees that no matter how many local teams or regions are creating content, every piece remains perfectly on-brand, eliminating the risk of off-brand or unauthorized modifications.

Data-Driven Graphics Automation

CHILI GraFx seamlessly integrates with external data sources, such as CRM systems, product databases, or spreadsheets. This allows for the automatic generation of thousands of unique, personalized graphics. For example, it can produce tailored direct mail pieces or digital banners for different customer segments, store locations, or promotional offers, turning data sets into compelling visual campaigns automatically.

Integrated DAM Connectors

To streamline workflows further, CHILI GraFx offers connectors to leading Digital Asset Management (DAM) systems like Bynder. This integration allows users to pull approved, up-to-date brand assets directly from their central DAM repository into their Smart Templates, ensuring the latest visuals are always used and maintaining a seamless, efficient ecosystem for asset management and deployment.

Shopper Marketing at Scale

Enable nationwide or global retail marketing teams to execute localized campaigns effortlessly. Store managers or regional marketers can use controlled templates to generate flyers, social media posts, and in-store signage specific to their location, promotions, and inventory, all while maintaining corporate brand standards and drastically reducing time-to-market.

Automated Brand Management

Centralize all creative production for a global brand. Marketing operations can create master campaign templates for product launches, which dozens of country teams can then adapt for their local language and cultural nuances. This ensures global campaign coherence while empowering local relevance, all managed from one controlled platform.

High-Volume Web-to-Print Automation

Perfect for franchises and distributed networks, this use case allows local entities (like restaurant franchises or bank branches) to order branded print materials online. They customize pre-approved templates with their specific details, and the system automatically generates print-ready files, hitting the sweet spot between local customization and centralized brand control.

Data-Powered Personalized Marketing

Leverage customer data to drive unprecedented personalization. Connect CHILI GraFx to a customer database to automatically generate unique direct mail pieces, email graphics, or digital ads for millions of customers. Each asset can feature personalized offers, names, and imagery, transforming big data into highly effective, one-to-one marketing creativity at massive scale.

Who is CHILI GraFx designed for?

CHILI GraFx is specifically built for marketing teams in retail, consumer brands, and agencies that face high-volume, repetitive creative production. It is ideal for Brand Managers needing governance, Marketing Operations seeking efficiency, Shopper Marketing teams requiring localization, and Creative Agencies looking to scale services for clients without proportionally scaling labor.

How does CHILI GraFx ensure brand consistency?

The platform ensures consistency through its foundation of Smart Templates and centralized brand control. All templates are built by central teams with locked-in brand rules (colors, fonts, logos, layouts). When local users generate assets, they can only modify permitted fields (like text or images), guaranteeing every output is 100% on-brand, regardless of who creates it or where.

Can CHILI GraFx integrate with our existing systems?

Yes, CHILI GraFx is built for integration. It offers connectors to key systems like Digital Asset Management (DAM) platforms (e.g., Bynder) to pull in approved assets, and can connect to data sources like PIM, CRM, or simple spreadsheets via API to drive automated, data-fed content creation, fitting seamlessly into your existing tech stack.

What kind of content can I create with the platform?

The platform is channel-agnostic, designed for omnichannel marketing. You can create a wide range of visual assets including social media graphics, digital banners, email headers, in-store signage, print flyers, brochures, direct mail pieces, and point-of-sale materials. The output is adaptable to any required format or dimension.