AutomagicWP

AutomagicWP is the definitive private distribution hub for WordPress plugins and themes, engineered to transform a chaotic, manual process into a seamless, automated workflow. It's built for developers and agencies who are scaling their operations and refuse to let administrative overhead limit their growth. The core value proposition is powerful yet simple: upload a new plugin or theme release just once to AutomagicWP, and every connected WordPress site updates itself automatically. This eliminates the endless "ZIP loop" of manually logging into dozens of client wp-admin dashboards, saving countless hours each week and eradicating human error from the update process. It's more than just a file server; it's a complete professional distribution channel that gives your plugins a polished presence with support for icons, banners, screenshots, and detailed changelogs visible right within the WordPress admin. With native CI/CD via GitHub Actions and a full REST API, AutomagicWP integrates directly into modern development pipelines, ensuring that from code commit to client update is a fully automated, reliable journey. It's the scalable infrastructure your WordPress business needs to ship faster, serve clients better, and focus on building what matters.

One-Click, Universal Updates

Upload a single plugin or theme ZIP file to AutomagicWP, and watch as it propagates to every connected WordPress site automatically. The platform leverages WordPress's own native update mechanism, so client sites check for and install updates on their normal schedule without any manual intervention from you. This feature completely replaces the tedious process of manually distributing ZIP files, ensuring all sites are always on the latest, most secure version instantly and reliably.

Professional Plugin Repository

Give your plugins and themes a professional home. AutomagicWP provides a private, centralized dashboard to manage all your projects. You can upload icons, banners, and screenshots, write detailed descriptions, maintain comprehensive changelogs, and specify requirements like minimum PHP versions. This creates a polished, trustworthy experience for end-users right within their WordPress admin, mirroring the quality of plugins found on WordPress.org.

Integrated CI/CD & GitHub Automation

Connect your GitHub repository and automate your entire release workflow. By simply pushing a Git tag, you can trigger a GitHub Action that automatically builds, packages, and publishes a new release to AutomagicWP. This creates a zero-touch pipeline between your codebase and your clients' sites, enabling continuous delivery and ensuring that new features and fixes are deployed the moment they are ready.

Comprehensive Release Management & Insights

Maintain full control and visibility over every version you ship. The dashboard displays a clear version history for every plugin, allowing you to roll back to a previous release if needed. You can see exactly which client sites have updated successfully and which are still pending, giving you unparalleled insight into your update propagation and ensuring nothing falls through the cracks.

Scaling WordPress Development Agencies

Agencies managing portfolios of 10, 50, or 100+ client sites can standardize and automate their update process. Instead of allocating developer hours to manual updates, they can guarantee all client sites receive updates simultaneously, improving service reliability, enhancing security posture, and freeing up team capacity to take on more billable project work and scale the business efficiently.

Independent Plugin & Theme Developers

Solo creators and small studios selling premium WordPress products can use AutomagicWP as a professional, white-label distribution platform without the complexity and cost of building their own e-commerce solution. It handles secure delivery, versioning, and presentation, allowing the developer to focus entirely on coding, support, and growing their user base.

Modern DevOps for WordPress Teams

Development teams practicing continuous integration and delivery can integrate AutomagicWP directly into their DevOps pipeline. The REST API and GitHub Action allow releases to be triggered from code merges, automated testing suites, or other tools, making WordPress update deployment as modern and efficient as any other software development lifecycle.

Streamlining Internal Product Deployment

Companies that develop internal WordPress plugins for their own network of sites (e.g., for franchises, university departments, or multi-site brands) can ensure consistent, controlled rollouts. AutomagicWP acts as a private app store, ensuring every site in the network has instant, authorized access to the latest internal tools and features.

What is AutomagicWP?

AutomagicWP is a private, automated distribution platform built specifically for WordPress plugins and themes. It allows developers and agencies to upload a release once and have it automatically delivered and updated on every connected WordPress site, eliminating all manual file uploads and client site logins.

How does the automatic updating work?

You install a lightweight connector plugin on each client WordPress site and link it to your AutomagicWP account with a unique API key. When you publish a new release, AutomagicWP serves it as an update source. Each connected site then sees the update in its standard WordPress "Plugins" or "Themes" page and can install it automatically, just like updates from WordPress.org.

Is there a free plan to get started?

Yes, AutomagicWP offers a completely free Starter plan with no credit card required. It includes 1 plugin, 500 MB of storage, and 20 releases, which is perfect for testing the workflow, onboarding your first plugin, and connecting initial sites at zero cost.

Can I use it with my existing GitHub workflow?

Absolutely. AutomagicWP is built for modern developers and includes a ready-to-use GitHub Action. You can connect your repository so that pushing a new version tag automatically packages your code and publishes it as a release on AutomagicWP, creating a fully automated CI/CD pipeline from commit to client update.

AutomagicWP offers simple, transparent pricing designed to scale with your business. All plans include automatic site updates, CI/CD & GitHub Action integration, full REST API access, and unlimited priority support.

Starter: Priced at Free Forever. Perfect for indie developers, it includes 1 plugin, 500 MB storage, and 20 releases to begin automating your workflow.

Pro: Priced at €9/month (€96 billed annually, saving 43%). This popular plan supports growing developers with up to 10 plugins, 10 GB storage, and unlimited releases.

Agency: Priced at €29/month (€348 billed annually, saving 43%). Built for scaling agencies, it offers unlimited plugins, 100 GB storage, and unlimited releases for large client portfolios.

Prices are listed in EUR. You can start with the free plan and upgrade or downgrade at any time with no long-term commitment.