Sentaiment

About Sentaiment

In the age of AI, your brand's story is no longer told just by you. It's being narrated, summarized, and reshaped by large language models (LLMs) like ChatGPT, Claude, and Gemini every single day. Sentaiment is the pioneering AI brand perception platform built to give marketing, communications, and PR teams the clarity and control they desperately need. We solve a critical blind spot: the fact that 89% of B2B buyers now use AI to research vendors, yet most brands have zero visibility into how these influential models represent them. Sentaiment cuts through the noise by running comprehensive Perception Audits across the world's most influential AI models. In just minutes, you gain an actionable, unified view of your brand's AI narrative—uncovering risks, identifying strategic opportunities, and providing model-specific steps to correct misrepresentation. Instead of flying blind, forward-thinking agencies and brands use Sentaiment to proactively shape AI-driven narratives before they shape the market, ensuring their story is accurate, consistent, and powerful wherever AI searches happen.

Features of Sentaiment

Perception Audit & Echo Score

Gain instant, comprehensive visibility with our automated Perception Audit. Sentaiment queries ChatGPT, Claude, Gemini, Perplexity, Grok, and Llama with 50+ real-world brand scenarios, delivering a complete analysis in under five minutes. The core output is your proprietary Echo Score—a single, actionable metric that quantifies how clearly and consistently AI models describe your brand. Track this score over time to spot narrative drift and understand which specific topics or claims are driving your perception up or down.

Model-Specific Suggested Actions

Move beyond generic advice with AI model-specific, prioritized recommendations. Sentaiment doesn't just highlight problems; it provides clear, actionable steps to fix errors, reinforce strengths, and align narratives on each major LLM. These Suggested Actions are prioritized by impact and effort, offering precise copy guidance, schema markup updates, and content checks tailored to how each model interprets information, ensuring your fixes are effective where it matters most.

Executive Reporting & Trend Tracking

Simplify stakeholder communication with powerful, exportable reports. Transform complex AI perception data into simple, visual summaries for your team, leadership, or board. Executive Reports showcase your Echo Score trends, highlight top issues and planned fixes, and can be exported to PDF for presentations. Combined with automated trend tracking, you can demonstrate progress and prove the ROI of your AI brand management strategy with undeniable data.

Multi-Model Monitoring Dashboard

Monitor your brand's perception across the entire AI landscape from one centralized command center. Our dashboard provides real-time insights into how over 10 major AI models, including all market leaders, describe your entity. This unified view eliminates the need for manual, fragmented queries, giving you a standardized pipeline to collect, analyze, and compare data, so you always know where you stand and where to focus next.

Use Cases of Sentaiment

Proactive Brand Risk Management for Agencies

Marketing and PR agencies can scale their service offerings by proactively managing AI perception for their client portfolio. Use Sentaiment to conduct initial audits, identify damaging misrepresentations or outdated information circulating in AI models, and implement corrective actions before a crisis emerges. This transforms agencies from reactive communicators to strategic partners who safeguard brand integrity in the new AI-driven research landscape.

Strengthening Market Positioning Before a Launch

Before launching a new product, service, or campaign, ensure the market's AI tools are primed with the right narrative. Sentaiment allows you to audit current perceptions, identify gaps in how AI understands your key differentiators, and execute a pre-launch alignment strategy. This ensures that when potential customers and journalists use AI to research you, they encounter a consistent, compelling story that reinforces your desired positioning from day one.

Correcting AI Hallucinations and Inaccuracies

Combat the frustrating and brand-damaging "hallucinations" where AI models generate incorrect facts about your company. Sentaiment pinpoints exactly which models are propagating errors—be it wrong leadership details, inaccurate product specs, or false claims. Our platform then provides the specific, technical guidance needed to correct these inaccuracies at the source, cleaning up your digital footprint across all major AI interfaces.

Competitive Intelligence and Gap Analysis

Go beyond monitoring your own brand. Use Sentaiment to analyze competitor Echo Scores and AI narratives. Understand how LLMs position your rivals, identify weaknesses in their AI presence, and uncover strategic opportunities where your brand can own key themes or claims. This intelligence allows you to outmaneuver competitors who are still invisible to AI search, securing a decisive advantage in market perception.

Frequently Asked Questions

How does Sentaiment get its data from AI models?

Sentaiment uses direct, real queries to live AI models—we do not rely on synthetic tests or outdated datasets. Our system automates a vast array of real-world search scenarios and conversational prompts that a user might employ, collecting the actual responses generated by ChatGPT, Claude, Gemini, and others. This approach provides an authentic, current view of your brand's AI perception, not a theoretical simulation.

What is the Echo Score and how is it calculated?

The Echo Score is a proprietary, unified metric that measures the clarity and consistency of your brand's portrayal across major AI models. It is calculated by analyzing the outputs from our multi-model Perception Audit, evaluating factors like narrative alignment, factual accuracy, keyword prominence, and sentiment consistency. A higher score indicates a strong, coherent AI presence, while a lower score highlights fragmentation and misrepresentation that needs attention.

How long does it take to see results after implementing Suggested Actions?

The time for AI models to reflect changes can vary, but many brands see measurable improvements in their Echo Score and specific query responses within 30 days. Sentaiment's Suggested Actions are designed to influence how LLMs crawl and index information. Our platform includes verification checks to confirm when changes have been successfully adopted by the models, allowing you to track your progress toward perception alignment.

Is Sentaiment suitable for small businesses or only large enterprises?

Sentaiment is built for any brand that cares about its perception in the age of AI. Our platform is designed to be accessible and actionable for startups and small teams, not just large enterprise departments. The automated audit saves countless hours of manual work, and the clear, prioritized actions make it easy for smaller marketing teams to execute a high-impact AI brand strategy without needing dedicated technical resources.