Billboards America

About Billboards America

Billboards America is a transformative, self-serve platform that is scaling the future of Out-of-Home (OOH) advertising. We empower businesses of all sizes, from agile startups to established national brands, to directly access, plan, and book America's largest billboard network with unprecedented ease and intelligence. Our mission is to cut through the traditional agency complexity and confusion, providing a single, powerful interface to launch campaigns that deliver undeniable real-world presence. Powered by trusted U.S. audience data, traffic counts, and verified OOH performance metrics, our platform offers more than just a marketplace. It features an AI planning genius, Billy, who acts as your strategic partner, building custom media plans, suggesting target audiences, and pinpointing the perfect billboard locations for your specific goals and budget. Whether you need a single digital display or a multi-format nationwide campaign across Bulletins, Posters, Wallscapes, Transit, Airports, or Street Furniture, Billboards America makes the entire process effortless, from search and booking to artwork upload and real-time campaign management.

Features of Billboards America

AI Planning Genius (Billy)

Billy is your on-demand OOH strategist, revolutionizing campaign planning. This intelligent tool analyzes your goals, target audience, and budget constraints using a vast dataset of traffic patterns, census demographics, and mobility data. Billy then generates optimized media plans, recommends specific billboard types, and pinpoints high-impact locations to ensure your message reaches the right people, maximizing your return on investment without the need for an expensive agency.

Self-Serve Billboard Locator & Marketplace

Gain direct, transparent access to a national network of over 200,000 billboard displays across 50+ markets. Our interactive map and search filters allow you to explore thousands of locations, compare available formats like Digital Bulletins or Transit Ads, and view pricing in real-time. This feature puts you in complete control, enabling you to find and book the perfect OOH space in minutes, completely on your own terms.

Comprehensive OOH Format Network

Scale your campaign across every major out-of-home format from a single platform. Billboards America provides seamless access to a full spectrum of high-impact advertising, including classic Roadside Bulletins, Digital Posters, large-format Spectaculars and Murals, Transit and Airport advertising, and Street Furniture. This unified access eliminates the need to coordinate with multiple vendors, simplifying the execution of complex, multi-channel OOH strategies.

Streamlined Campaign Management Hub

Once your campaign is booked, our platform simplifies execution. Easily upload and manage your artwork for approval, schedule your run dates, and track your campaign's progress. This centralized hub provides clarity and control over every aspect of your outdoor advertising investment, from initial payment to going live, ensuring a smooth and professional experience from start to finish.

Use Cases of Billboards America

Launching a New Product or Brand

Create instant, unmissable awareness for your launch. Use Billy to identify high-traffic corridors and demographic hotspots, then book a mix of digital and traditional billboards to generate buzz and drive targeted audiences to your website or retail location, ensuring your debut makes a powerful first impression.

Driving Local Store Foot Traffic

Hyper-target potential customers in specific neighborhoods or cities. A local business can use the platform's map to find available posters or junior posters near their location, booking a cost-effective campaign that reminds commuters and pedestrians of their nearby offerings and special promotions, directly boosting in-store visits.

Executing a National Brand Awareness Campaign

Amplify your brand's presence with geographic scale and precision. Large brands can leverage the platform to plan and deploy a synchronized campaign across multiple markets and formats—from airport displays targeting travelers to digital bulletins on major highways—building consistent, nationwide visibility that can't be skipped or blocked.

Complementing Digital Media Strategies

Achieve true omnichannel impact by integrating OOH with your digital efforts. Use billboards in key locations to create top-of-funnel awareness, then employ geofencing or targeted social ads to re-engage the same audiences online. This use case maximizes marketing spend by surrounding consumers in both the physical and digital worlds.

Frequently Asked Questions

What is Billy, the AI Planning Genius?

Billy is Billboards America's proprietary AI tool designed to simplify and optimize your OOH advertising strategy. You can ask Billy questions about your campaign goals, target audience, and budget. It then analyzes extensive data sets—including traffic counts, mobility patterns, and demographic information—to recommend the most effective billboard types, specific locations, and a tailored media plan to maximize your campaign's impact.

How does the booking process work?

Our process is built for speed and simplicity. First, use our search map or consult with Billy to find and select your desired billboard locations and dates. Next, review your campaign details and complete the secure checkout process. Finally, upload your artwork directly through the platform for approval. Once approved, your campaign goes live on the scheduled dates—all managed from your personal dashboard.

What types of billboard formats can I book?

Billboards America provides access to a comprehensive national network covering every major OOH format. This includes traditional Bulletins and Posters, dynamic Digital Billboards, large-format Spectaculars and Murals/Wallscapes, Transit Displays (like bus ads), Airport Advertising, Street Furniture (e.g., bus shelters), and Junior Posters. You can mix and match formats within a single campaign.

Who can use Billboards America?

Our platform is designed to democratize access to premium outdoor advertising. It is ideal for businesses of all sizes, from local small businesses and startups looking for their first billboard to large national brands and agencies planning complex, multi-market campaigns. The self-serve model and AI guidance make it accessible regardless of your prior experience with OOH advertising.