What a Story

What a Story is a premier video production agency engineered for the modern SaaS and tech startup ecosystem. It transforms complex product narratives into high-impact, scalable video content designed to cut through market noise and accelerate growth. The agency specializes in crafting compelling explainer videos, product demos, corporate films, and social media ads that directly drive conversions, increase MRR, and position products above the competition. With a laser focus on SaaS, What a Story has a proven track record, having produced over 1200 videos for more than 650 SaaS clients who have collectively raised over $1 billion. Their mission is to provide an end-to-end, headache-free production process paired with exclusive video marketing expertise, making them not just a vendor but a strategic growth partner for businesses aiming to scale rapidly and tell their story in an unforgettable way.

End-to-End SaaS Video Expertise

What a Story isn't a generic agency; it's a specialist built for SaaS. The team possesses deep, product-led growth knowledge, ensuring they understand your tech, your audience, and the metrics that matter. This expertise translates into videos that are strategically crafted to explain complex features simply, target ideal customers, and directly impact key performance indicators like conversion rates and monthly recurring revenue.

Scalable, Headache-Free Production Process

The agency operates on a refined, three-step system designed for founder and team efficiency. From the initial strategy session to final delivery, the process is built for clarity and speed. Clients get a dedicated Creative Director, unlimited revision rounds, and clear communication, removing the typical friction and delays associated with video production and allowing startups to focus on scaling their core business.

Data-Backed Video Marketing Perks

Beyond just production, What a Story acts as a growth lever by integrating video marketing strategy into every project. Clients benefit from insights on distribution, positioning, and optimization to ensure maximum ROI. This added layer transforms a video from a simple asset into a powerful, performance-driven tool for user acquisition and retention, backed by a portfolio of case studies showing tangible results like 3x MRR growth.

Comprehensive Video Suite for All Growth Stages

From top-of-funnel explainer videos to bottom-funnel UI walkthroughs, the agency offers a full spectrum of video types. This includes product demos, event videos, social media ads, and educational content. This allows scaling companies to create a consistent, multi-channel video strategy with a single trusted partner, ensuring brand cohesion and message alignment across every customer touchpoint.

Launching a New SaaS Product

For startups preparing for a product launch or feature release, What a Story creates foundational explainer and demo videos that clearly articulate the unique value proposition. These videos simplify complex technology for early adopters, generate buzz, and are crucial assets for landing pages, pitch decks, and investor meetings, helping to secure sign-ups and funding from day one.

Driving Product-Led Growth and Conversions

Established SaaS companies use What a Story to produce targeted videos that guide users through the product journey. By creating engaging product overviews, tutorial videos, and in-app walkthroughs, they reduce friction, improve user onboarding, and directly increase conversion rates from trial to paid subscription, systematically boosting MRR.

Dominating Social Media and Paid Advertising

To capture attention in crowded digital feeds, What a Story produces high-converting, short-form vertical videos designed for platforms like Instagram, TikTok, and LinkedIn Ads. These consistent, monthly video assets are engineered for viral potential and lead generation, helping brands build authority, attract a wider audience, and lower customer acquisition costs.

Building Brand Authority and Trust

For companies aiming to move upmarket or establish thought leadership, What a Story develops sophisticated corporate films, brand stories, and event videos. These productions humanize the brand, showcase company culture, and build deep emotional connections with enterprise clients, partners, and talent, ultimately growing influence and closing larger deals.

How much does it cost to create a video?

Our projects range from $2,500 to $25,000, depending on the complexity, length, deadline, and specific requirements. Think of it like a custom solution—the investment scales with the features and strategic depth needed. For a precise quote tailored to your growth goals, we recommend scheduling a strategy session where we can outline a scope and corresponding budget that aligns with your expected ROI.

What is your production process like?

We follow a streamlined, founder-friendly 3-step process. First, you explain your product to our experts for a tailored strategy. Second, we brainstorm the perfect script with your dedicated Creative Director. Third, we handle all design and production while you provide feedback through unlimited revisions. This system is built for efficiency and clarity, ensuring you get a high-impact video without the typical agency headaches.

Do you work exclusively with SaaS companies?

While we serve a diverse clientele, our core superpower and passion lie in the SaaS and tech startup vertical. Our team's deep understanding of product-led growth, SaaS metrics, and the competitive landscape allows us to create videos that perform exceptionally well for this audience. The majority of our portfolio and proven results are from SaaS leaders and innovators.

What kind of results can we expect from your videos?

Our focus is on driving measurable business outcomes. We have case studies showing results like a 50% increase in conversion rates within two months, $30k increases in MRR, and products selling $42,000 in lifetime deals through organic video reach. While results vary, we apply our video marketing expertise to ensure every project is optimized to meet your specific growth KPIs.

What a Story operates on a custom project-based pricing model rather than offering fixed, off-the-shelf packages. This allows for complete flexibility and alignment with each client's specific scope, video type, and strategic goals. Investment for a video project typically starts from $2,500 and can scale up to $25,000 or more for comprehensive, multi-video campaigns or highly complex productions. The final cost is determined by factors such as video length, animation complexity, script development needs, and the inclusion of additional services like sound design or extensive marketing strategy. To receive a precise and transparent estimate, the agency encourages potential clients to book a strategy session for a detailed consultation.